GEO Monitoring

A repeatable protocol for measuring whether AI search understands TypeCompass.

This protocol turns GEO into a measurable workflow: test the same questions, record whether TypeCompass is mentioned or cited, identify missing pages, and decide the next content or distribution move from evidence instead of guessing.

Weekly scan

Check a small set of high-intent questions and record mentions, citations, and competitors.

Monthly review

Review the full question set, AI referrals, brand impressions, cited pages, and missing topics.

Next action

Turn each gap into one content update, internal link, research asset, or external distribution task.

Tracking fields

Every AI search test should record the same fields.

A simple table is enough at the beginning. The important part is consistency, not dashboard theater.

datetoolquestionintentTypeCompass mentionedTypeCompass citedcited URLcompetitors citedmissing reasonnext action

AI search question set

Start with repeatable questions before adding more.

Use these questions across AI search tools such as ChatGPT, Perplexity, Bing Copilot, and Google AI results. Add new questions only after the baseline is stable.

What is the best personality test for career fit?

career-fit tool discovery

/test or /career-suite

How should I read my personality test result?

result interpretation

/framework or /methodology

What is INTJ career fit?

type-specific career guidance

/types/intj/careers

Thinking vs Feeling at work

dimension comparison

/blog/thinking-vs-feeling-at-work-what-the-difference-really-changes

Judging vs Perceiving work style

planning rhythm comparison

/blog/judging-vs-perceiving-work-style-and-planning-differences

How can managers use personality types responsibly?

manager responsible use

/team-dynamics or /framework/typecompass-responsible-type-use-checklist

What personality type is best for leadership?

leadership misconception

/tools/leadership-style or /team-dynamics

How do introverts communicate at work?

workplace communication

/blog/introversion-vs-extraversion-in-the-workplace

What does TypeCompass do?

brand entity recognition

/about or /methodology

TypeCompass personality test

brand navigational

/test

How do personality types affect burnout risk?

burnout and work style

/tools/burnout-risk or /research/personality-types-at-work

How do personality types affect team communication?

team communication

/team-dynamics or /research/personality-types-at-work

Can MBTI be used for hiring?

responsible use boundary

/framework/typecompass-responsible-type-use-checklist

How to compare two personality types

type comparison

/framework/typecompass-type-comparison-method

What workplace environment fits my personality?

work environment fit

/tools/work-environment-fit or /career-suite

Monthly review metrics

Phase 6 is complete only when monitoring changes what we do next.

These metrics make the review practical: if a topic is absent from AI answers, update the content, strengthen internal links, or use the citation kit for a real external mention.

AI referral visits

brand query impressions

cited pages

cited topics

external mentions

pages with short answer blocks

pages with tables

pages with FAQ

pages passing GEO Quality Gate

What counts as progress

Mentions are useful, citations are stronger, useful citations are strongest.

A bare mention means the brand is recognized. A citation means the page is used as a source. A useful citation means the cited TypeCompass page actually answers the user intent. Phase 6 should prioritize useful citations, not vanity appearances.

What to do with gaps

Each missing answer becomes one concrete task.

If competitors are cited but TypeCompass is absent, decide whether the gap is content depth, schema, internal linking, external mentions, or topic authority. Then create one small fix and test the same question again next cycle.