Buy small, validate the product
The entry tier works for people who want to judge fit and see whether the report feels materially better than a free result.
Pricing
Price the product like a 30-day access tool, not a novelty PDF.
The ladder is designed around practical needs. Customers can start with personality mechanics and fit, move into communication and growth, then justify a higher spend once they want leadership and collaboration depth during the same active cycle.
Pay for performance and growth
The middle tier is where the report becomes much easier to justify because communication and growth modules affect day-to-day work.
Pay for a deeper operating manual
The highest tier is for people who want collaboration, leadership, execution, and a stronger action framework in one purchase.
Mechanics Pass
$15.00
USD for 30 days
Best for first-time customers who want a lower-friction 30-day pass focused on fit, energy, and how they actually operate.
Entry pass for customers who want deeper personality mechanics, a 30-day active window, and saved report versions instead of stopping at the free summary.
Best for validating the product before spending more.
30-day access and saved versions included
- Core personality mechanics and work-style analysis
- Energy, fit, and stress-pattern guidance
- Strengths, blind spots, and work-needs interpretation
- Mentor beta answers from your unlocked report layer
- 30-day recalibration window with 2 saved retests
Most customers choose this
Growth Pass
Recommended$29.00
USD for 30 days
Best for most people who want stronger communication, growth, and decision-useful guidance during the active 30-day window.
The flagship pass for customers who want more than fit and expect the product to help them perform better, communicate better, and review multiple saved versions.
Best balance of price, depth, and everyday usefulness.
30-day access and saved versions included
- Everything in Mechanics Pass
- Stakeholder communication and decision-style analysis
- 8 working-style scores and a 14-day growth guide
- Mentor beta gets richer with unlocked scores and tools
- 30-day recalibration window with 3 saved retests
Leadership Pass
$49.00
USD for 30 days
Best for people who want the deepest 30-day access tier for team, leadership, collaboration, and execution guidance.
Advanced pass for customers who want the product to behave like a fuller operating manual with the largest recalibration allowance.
Best for people who already know they want the deepest pass.
30-day access and saved versions included
- Everything in Growth Pass
- Team leverage and collaboration analysis
- Learning strategy and 30-day action plan
- Mentor beta can answer from leadership modules too
- 30-day recalibration window with 5 saved retests
30-day access pass
Each plan is sold as a 30-day access pass rather than an automatic recurring subscription.
Account-bound access
The report unlocks on the same account email so saved versions and future upgrades stay organized.
Saved versions stay readable
After your 30-day active window ends, earlier saved report versions remain available to read.
Difference pricing has a window
A higher tier only uses difference pricing while your current 30-day window is still active. After it ends, the next purchase starts a new full-price pass.
Window starts on unlock
A fresh 30-day window begins when payment capture succeeds or manual confirmation finishes.
Why the middle tier wins
Growth Pass is where the product becomes easiest to justify.
Buyers usually do not need the cheapest pass forever, and they often do not need the most expensive package immediately. The middle tier is the point where deeper value becomes visible without losing price discipline inside a 30-day access model.
- Most people care about communication and growth more than they care about abstract leadership theory.
- It is meaningfully deeper than the entry tier without jumping straight to the highest price.
- It gives enough saved retests to feel durable while keeping the 30-day pass easy to justify.
Start small
Choose Mechanics Pass if you want the clearest first paid step
This is the lowest-friction option for customers who want a credible 30-day access pass focused on fit, strengths, blind spots, and work environment without committing to the deeper modules yet.
Best value
Choose Growth Pass if you want the strongest price-to-usefulness ratio
This is the pass most people can justify because it expands beyond fit into communication, influence, and professional growth. It is the clearest step up in everyday value.
Go premium
Take Leadership Pass if you need team and leadership depth now
This tier is for people who want more than personal insight. It adds collaboration, action planning, and a fuller operating manual for high-responsibility work inside one 30-day access cycle.
Why this ladder works
Buyers should understand why each higher tier exists before they compare features.
Layer 1
The free result helps users recognize a likely type and decide whether the framework feels accurate.
Layer 2
The entry pass answers the first paid question: what kind of work environment, energy pattern, and role fit me best?
Layer 3
The middle pass sells best because communication and growth guidance are useful every week, not only during reflection.
Layer 4
The highest pass works when someone already has team, leadership, or execution questions worth paying more to solve in the same 30-day cycle.
What extra money unlocks at each tier
| Feature | Career Fit | Professional Growth | Leadership Suite |
|---|---|---|---|
| Core type and work-style report | Included | Included | Included |
| Career environment fit | Included | Included | Included |
| Communication and stakeholder analysis | Not included | Included | Included |
| Professional growth and influence modules | Not included | Included | Included |
| Leadership and team collaboration modules | Not included | Not included | Included |
| 30-day action plan | Not included | Not included | Included |
| 30-day recalibration window | Included | Included | Included |
| Saved retests during active window | 2 | 3 | 5 |
| Saved report versions stay readable later | Included | Included | Included |
| Mentor beta guided Q&A | Included | Included | Included |
| Upgrade path | Renew this tier or move higher later | Difference upgrade while active | Renew later or stay at highest depth |
Why customers spend more on higher tiers
More useful outcomes
Higher tiers move beyond fit into communication, influence, leadership, and concrete development actions. That is what makes the spend feel worthwhile for developed-market customers who expect more than a one-page personality label.
More saved recalibration room
Customers are not just buying more text. They are also buying more chances to retest within 30 days and keep those saved versions for later comparison.
A cleaner upgrade decision
Buyers who start small can move up later because the next tier clearly answers a new question. If their current 30-day window is still active, they only pay the difference. If it has ended, the next purchase simply starts a fresh pass.
FAQ
Which plan is best for most customers?
The Growth Pass is the strongest main offer because it combines fit value with communication and growth guidance that most individuals actually want in a 30-day access product.
Why does the highest plan cost more?
The highest pass adds team, leadership, collaboration, action-planning depth, and the largest 30-day recalibration allowance. It is meant to feel closer to a professional development product than a simple personality report.
What happens to saved report versions after 30 days?
Versions created during your active 30-day window remain available to read later. What ends after 30 days is the ability to create additional saved retests without starting a fresh pass at your current tier or a higher one.
When does a higher tier only charge the difference?
Difference pricing only applies while your current 30-day window is still active. Once that window ends, moving to a higher tier starts a new full-price 30-day pass at the selected tier.
Why not just sell one report?
Tiered packaging helps customers buy the 30-day access depth that matches their intent. Some want fit clarity first. Others want deeper growth or leadership guidance and are willing to pay more for it.